Made O'Meter
Discover where a brand or product originates
Tony's Chocolonely is a Dutch confectionery company founded in 2005 by investigative journalist Teun van de Keuken. The brand was established with the mission to end modern slavery and child labor in the global cocoa industry. The company is famous for its bright, unevenly divided chocolate bars, which symbolize the inequality in the chocolate trade.
While the brand is headquartered in Amsterdam, Netherlands, the actual manufacturing of the chocolate bars primarily takes place in Belgium, specifically through the Barry Callebaut factory, where they have a dedicated 'cocoa butter' line to ensure their beans remain traceable. The company is owned by Tony's Chocolonely Investments, which includes major stakeholders like Verlinvest and JamJar Investments, ensuring the brand maintains its social-impact focus internationally.
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