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Le Farine Magiche is a specialized line of flours and baking mixes produced by the Italian company Gruppo Lo Conte. This specific product, Farina + Lievito, is a self-raising flour blend designed for immediate baking of both sweet and savory items. The brand is deeply rooted in the Campania region of Italy, where the Lo Conte family began their milling traditions.
The product is manufactured in Italy, primarily at the company's production facilities in Frigento, Avellino. Gruppo Lo Conte is known for its innovation in the flour sector, being one of the first to market specialized flours for specific culinary uses in the Italian retail market. To this day, the brand remains under the private ownership of the Lo Conte family, maintaining its status as a prominent Italian family-owned enterprise in the food industry.
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