Fairy Konzentrat dishwashing liquid

Fairy is a widely recognized brand of washing-up liquid and dishwashing detergent. The brand was originally launched by Thomas Hedley & Co. of Newcastle upon Tyne in the United Kingdom during the late 19th century. After being acquired, it became a cornerstone of the household cleaning market, known for its iconic 'bubbly' marketing and efficiency.

Today, Fairy is manufactured in multiple locations across Europe and globally to serve various international markets. It is owned by the American multinational corporation Procter & Gamble (P&G). While the brand has deep British roots and is the leading dish soap in the UK, it is marketed under different names such as Dawn in North America and Yes in Scandinavia.