Db Journey Roamer Pro Split Duffel 50

Db (formerly known as Douchebags) is a premium travel gear brand founded in 2009 by Swedish freeskiing legend Jon Olsson and Norwegian product designer Truls Brataas. The brand was established in Oslo, Norway, with a focus on developing specialized luggage for athletes and adventurers.

While the brand maintains its creative and corporate headquarters in Norway, manufacturing is outsourced to specialized factories in Asia, primarily Vietnam, to ensure technical precision and durability. In recent years, the company rebranded from Douchebags to Db to reflect a more mature identity while continuing its expansion into global markets, maintaining its status as an independent, founder-led company supported by various private investors.