Michelob Ultra Zero alcohol-free brew

Michelob Ultra Zero is an alcohol-free extension of the popular Michelob Ultra light beer brand. Specifically crafted for consumers following an active lifestyle, this 0.0% ABV beverage contains only 29 calories per 12-ounce serving. It was officially launched by Anheuser-Busch in early 2025 to capitalize on the rapidly growing non-alcoholic beer market, which has seen significant surges due to health-conscious consumer trends.

The product is primarily manufactured in the United States, where Anheuser-Busch operates a vast network of over 120 facilities, including 12 major breweries and multiple packaging plants. The brand leverages its long-standing association with fitness and social balanced living to position itself as a premium choice for those looking to moderate alcohol consumption without sacrificing the social experience of drinking beer.

Ownership of the brand rests with Anheuser-Busch, the largest brewing company in the U.S., which is itself a wholly-owned subsidiary of the global beverage giant AB InBev. Headquartered in Leuven, Belgium, AB InBev is the world's largest brewer, managing a portfolio of hundreds of iconic brands globally.