Superdry clothing and accessories

Superdry is a prominent British lifestyle brand that blends vintage Americana styling with Japanese-inspired graphics and a British tailoring aesthetic. Founded in 2003 by Julian Dunkerton and James Holder, the brand initially gained international fame for its focus on high-quality fabrics, unique hand-drawn graphics, and authentic vintage washes. While the brand carries Japanese text in its logo—inspired by a trip the founders took to Tokyo—it is entirely British in origin.

Manufacturing for Superdry occurs across a global supply chain to leverage specialized expertise in different regions. The majority of its production facilities are located in Asia, specifically in China, India, Turkey, Vietnam, and Sri Lanka. The company maintains strict ethical trading standards for its manufacturing partners to ensure quality and compliance with international labor laws.

Ownership of the brand resides with Superdry PLC (formerly known as SuperGroup PLC). The company is headquartered in Cheltenham, UK, and is listed on the London Stock Exchange. Despite various market fluctuations, the brand continues to be led by its original co-founder, Julian Dunkerton, who oversees the strategic direction and design philosophy of the company globally.