ASICS Onitsuka Tiger

Onitsuka Tiger is a world-renowned Japanese brand that represents the fusion of heritage and modern style. Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, the brand was established with the vision of promoting youth health through sport. The brand became famous for introducing technical innovations such as the suction cup basketball shoe and the iconic Mexico 66 design, characterized by the trademark 'Tiger Stripes'.

Manufacturing of Onitsuka Tiger products is conducted in multiple countries across Asia, primarily in Vietnam, Indonesia, and China, to meet global demand. Despite its global production footprint, the brand maintains strict Japanese quality standards. Today, Onitsuka Tiger remains a premium lifestyle brand under the ASICS Corporation, bridging the gap between historical sports gear and contemporary high-fashion sneakers.

The brand is a core part of ASICS Corporation, which was formed through a merger involving Onitsuka Shokai in 1977. ASICS continues to be headquartered in Kobe, Japan, overseeing both the performance-oriented ASICS line and the heritage-focused Onitsuka Tiger line. The company's global influence persists as it remains one of the most significant players in the athletic and lifestyle footwear industry.