Fairglobe Roses

Fairglobe is a private-label brand owned by the German retailer Lidl, specifically developed to highlight products that meet Fairtrade standards. These fresh cut roses are typically sourced from Fairtrade-certified flower farms in East Africa, notably Kenya and Ethiopia, where the climate allows for year-round production. The brand was established by Lidl in Germany to cater to ethically conscious consumers across its European network.

As a house brand, the ultimate ownership reflects Lidl's corporate structure under the Schwarz Group. The group is one of the world's largest retailers, managing supply chains that prioritize sustainability certifications for various agricultural commodities. While the brand origin remains German, the physical cultivation of the roses happens primarily in the southern hemisphere or equatorial regions before being transported to Lidl distribution centers across Europe.