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Always is a globally recognized feminine hygiene brand that was first introduced by Procter & Gamble in 1983. The brand has grown to become a market leader in menstrual products, including pads, panty liners, and tampons, across international markets.
Manufacturing for Always products takes place in multiple locations worldwide to serve different regions. Major production facilities are located in the United States, Germany, and various other countries depending on the specific product line and distribution requirements. This decentralized manufacturing strategy allows the brand to maintain a presence in over 100 countries.
The brand is owned by Procter & Gamble (P&G), an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. P&G manages Always as one of its core global brands, focusing on innovation in absorbent materials and skin health. In the UK and Europe, the brand is distributed through P&G's regional subsidiaries.
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