Made O'Meter
Discover where a brand or product originates
Jack Link's is a world-renowned brand specializing in high-protein meat snacks, most famous for its signature beef jerky. The brand's journey began in the Northwoods of Wisconsin, where the Link family utilized traditional recipes passed down through generations. Since its official commercial founding in 1986, it has grown from a local family business into a global leader in the snack food industry.
While the company has a strong manufacturing presence in the United States—with major facilities in Wisconsin, South Dakota, and Iowa—it has expanded its production footprint globally to meet international demand. This includes manufacturing sites in Brazil and a significant presence in Germany to supply the European market.
Jack Link's remains a family-owned enterprise under the stewardship of the Link family. The brand is managed by Link Snacks, Inc., which continues to innovate with new flavors and formats while maintaining its headquarters in Minong, Wisconsin. Its global success is attributed to its 'Feed Your Wild Side' marketing campaign and a consistent focus on high-quality, 100% beef products.
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