Kłębuszek Color laundry detergent

Kłębuszek is a well-known private label brand belonging to the Biedronka retail chain, which is the largest supermarket network in Poland. The brand specializes in laundry care products, including liquids, capsules, and fabric softeners, positioned as an affordable yet effective alternative to multinational brands. While the product is deeply rooted in the Polish consumer market, its ultimate ownership lies with the Portuguese corporate giant Jerónimo Martins.

The manufacturing of Kłębuszek products is typically outsourced to large European contract manufacturers specializing in household chemicals. Most of these production facilities are located within Poland to support local supply chains, though manufacturing may occur in other European countries depending on specific product lines. As a private label, Kłębuszek represents the strategic expansion of Jerónimo Martins into the Polish household goods sector through its local subsidiary, Jeronimo Martins Polska S.A.