Finch Self-Care Pet app

Finch is a digital self-care application designed to help users manage their mental health through a virtual pet. The app was created in the United States by founders Stephany Poon and Nino Pates in 2021. The app encourages healthy habits and mindfulness by rewarding users with items for their virtual pet as they complete tasks and journaling exercises.

As of 2024 and beyond, the brand remains independently owned and operated by Finch Care Public Benefit Corporation. The company is headquartered in California, USA, and continues to develop the platform as a tool for accessible and gamified mental wellness.