First Price Appelsin-smak

First Price Appelsin-smak is a private label sugar-free orange-flavored soda sold exclusively in Norway. The brand 'First Price' was launched in 2003 as a low-price alternative for the Norwegian retail market.

The product is manufactured in Norway, typically through bottling agreements with local producers such as Roma Mineralvannfabrikk or similar facilities, depending on current contracts. The brand is a core part of the NorgesGruppen portfolio, designed to provide budget-friendly options across various food and household categories.

Ownership lies entirely with NorgesGruppen ASA, the largest grocery retail group in Norway. The company is primarily owned by the Johannson family, who have a long history in the Norwegian food trade. NorgesGruppen remains the ultimate owner and strategist for the First Price brand as of 2026.