Moroccanoil Hair Treatment

Moroccanoil is a globally recognized leader in oil-infused haircare products, most famous for its signature Moroccanoil Treatment. The brand was inspired by the traditional use of argan oil in Israel and the Mediterranean region, leading to its official founding by Carmen Tal and her husband in Canada around 2008.

The brand's primary manufacturing facility and research center are located in Israel, where its core products are developed and bottled. While the brand has global distribution, its production remains closely tied to its Mediterranean roots.

Moroccanoil is a privately held company. Unlike many major beauty brands that are owned by conglomerates like L'Oréal or Estée Lauder, Moroccanoil remains independent under its parent company, Moroccanoil Israel Ltd., headquartered in Tel Aviv, Israel. The brand continues to focus on premium salon-quality hair and body care products featuring argan oil as a key ingredient.