Made O'Meter
Discover where a brand or product originates
Monster Energy is a global leader in the energy drink market, originally launched in April 2002 by Hansen Natural Company (now Monster Beverage Corporation). The brand is iconic for its 'M-Claw' logo and wide variety of flavor profiles, including the Juice Monster line which blends traditional energy ingredients with real fruit juices.
Today, the Monster Beverage Corporation is the ultimate owner of the brand. While the company is based in the United States, a significant minority stake (nearly 17%) is held by The Coca-Cola Company, which also manages much of the global distribution. In Brazil, Monster Energy is manufactured and distributed through the Coca-Cola FEMSA bottling system and other local partners, ensuring its presence across the national territory.
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