Hot Wheels track piece

Hot Wheels is one of the world’s most iconic toy brands, launched in 1968 by American toy giant Mattel to compete with Matchbox. Originally founded by Elliot Handler, the brand revolutionized the toy car market with its 'spectraflame' paint and low-friction wheels designed for racing at high speeds on orange tracks.

Although the brand was established and is headquartered in the United States, production has evolved over the decades. Initially, manufacturing took place in the U.S. and Hong Kong, but today, most items are produced in large-scale facilities in Malaysia, Thailand, China, and Indonesia. As of 2026, Mattel remains the ultimate owner and continues to manage Hot Wheels as a global powerhouse in the toy industry.

Alternative products:

• European alternatives to Hot Wheels track piece

Matchbox

Tomica

Majorette

Siku

Corgi

Other good non-US-ish options:

Bburago

Norev

Welly