Heinz Tomato Gezeefd (Sieved Tomatoes)

Heinz Tomato Gezeefd (also known as passata or sieved tomatoes) is a staple culinary product under the globally recognized Heinz brand. The brand was founded in 1869 by Henry J. Heinz in Sharpsburg, Pennsylvania, USA. Initially famous for horseradish and later its iconic ketchup, the brand has expanded into a wide variety of tomato-based food products.

Today, Heinz is part of the Kraft Heinz Company, which was formed following a massive merger in 2015 orchestrated by 3G Capital and Berkshire Hathaway. While the brand has American roots, the sieved tomato products sold in Europe are often processed and packaged in regional facilities across Europe, including countries like Italy, the Netherlands, and Poland, to ensure the freshness of the sun-ripened tomatoes used in their recipes.