Oral-B Pro CrossAction toothbrush heads

Oral-B is a market leader in dental hygiene, especially known for its electric toothbrushes. The brand originated in the United States in 1950, founded by Dr. Robert W. Hutson, who patented a new brush design. In the 1980s, the brand was acquired by Gillette, which was later bought by Procter & Gamble (P&G) in 2005.

While the brand has American roots, the manufacturing of high-end mechanical components and brush heads like the CrossAction series is primarily centralized in Germany. The engineering for their electric toothbrush line (formerly under the Braun brand integration) is heavily based in Marktheidenfeld and Kronberg, Germany. Today, Oral-B remains a cornerstone brand of the American multinational Procter & Gamble, maintaining a global presence with significant European manufacturing hubs.