365 Havre Puffs breakfast cereal

365 Havre Puffs (Oat Puffs) is a private-label breakfast cereal offering from the Danish retail group Coop. The '365' brand was originally launched by Fakta (a discount chain owned by Coop) as '365 Hverdag' to provide high-quality everyday essentials at a competitive price point. Since the restructuring of Coop's store formats in Denmark, the brand has become a staple across their Coop 365discount stores and larger supermarkets.

The product is characterized by its high fiber content and whole grain percentage, catering to health-conscious consumers in the Nordic market. While the brand is strictly Danish in origin and ownership, the manufacturing is typically outsourced to specialized cereal producers across Europe, with Germany being a common source for these extruded grain products. Today, the brand is owned by Coop Danmark A/S, a cooperative owned by its members, which remains one of the largest retail entities in the Nordic region.