L'OR Espresso Brazil Coffee Beans

L'OR is a premium coffee brand established in France in 1992 with the ambition of bringing the 'gold standard' of coffee to consumers. It originally gained fame for its high-quality espresso blends and later became the first brand to launch compatible espresso capsules in supermarkets, challenging the established luxury market. The L'OR Brazil variant specifically focuses on 100% Arabica beans sourced from South America, noted for their subtle and delicate profile.

While the brand originated in France under the Maison du Café umbrella, it is currently part of the JDE Peet's portfolio. The manufacturing of L'OR products takes place in several advanced roasting facilities across Europe, primarily in France and the Netherlands, though the specific production site can vary depending on the target market and regional distribution. The brand remains a global leader in the premium coffee segment, emphasizing sustainable sourcing and refined coffee experiences.

Today, L'OR is owned by JDE Peet's, a major Dutch-American conglomerate that was formed through the merger of Jacobs Douwe Egberts and Peet's Coffee. Headquartered in Amsterdam, the company oversees a vast range of coffee and tea brands globally. This ownership structure places L'OR within one of the world's largest pure-play coffee and tea companies, ensuring its availability in over 100 countries.