BILLA Tissues

BILLA private label products, such as these tissues, are part of the extensive grocery and essentials line offered by the supermarket chain. The brand originates from Austria, where it was founded in 1953. Because it is a retail private label, the actual manufacturing country can vary depending on the specific supplier contract, but these products are generally sourced from major European paper manufacturers to serve the Central and Eastern European markets.

The brand is currently owned by the REWE Group, a major German diversified retail and tourism cooperative. REWE acquired BILLA as part of its international expansion strategy. The packaging explicitly mentions distribution entities in Slovakia and the Czech Republic, reflecting its strong market presence in those specific regions.