BIC Cristal Re'New ballpoint pen

The product shown is a ballpoint pen designed by BIC, a globally recognized brand synonymous with affordable and reliable stationery. While maintaining the iconic hexagonal shape of the classic Cristal, this variant features a blue barrel and a metal/refillable construction, reflecting the brand's shift toward more sustainable writing instruments with the Re'New line.

Originally founded in France in 1944 by Marcel Bich and Édouard Buffard, BIC revolutionized the market by acquiring the patent for the ballpoint pen from László Bíró. Today, the brand remains under the control of the Bich family through Société BIC. Manufacturing occurs across a vast global network of factories located in countries such as France, Brazil, Mexico, and Tunisia, ensuring their products reach nearly every corner of the world.