Made O'Meter
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Merevale is a private label brand used by the German supermarket giant Aldi for its egg products within the United Kingdom. Specifically, this product line focuses on providing British-sourced eggs, emphasizing animal welfare through free-range farming practices.
Aldi, founded in 1946 by brothers Karl and Theo Albrecht in Essen, Germany, has grown to become one of the world's leading discount retailers. The company is split into two separate entities: Aldi Nord and Aldi Süd. The UK operations, and thus the Merevale brand, fall under the ownership of Aldi Süd.
While the brand origin is German, the manufacturing and sourcing of Merevale eggs are strictly localized to the United Kingdom to meet consumer demand for domestic agricultural products and to reduce environmental impacts related to transport. The brand typically works with independent British farms that meet Lion Quality standards.
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