sloggi Basic+ Midi brief

sloggi is a renowned brand specializing in high-comfort underwear, particularly famous for its 'Basic+' line shown in the image. The brand was originally founded in 1979 in Germany under the company Triumph International. Known for introducing the first cotton-wrapped Lycra briefs, sloggi has maintained a reputation for durability and soft textures.

Manufacturing of sloggi products takes place in multiple countries across Europe and Asia, following the global supply chain of its parent company. Currently, sloggi is owned by Triumph Holding AG, a major Swiss-headquartered underwear manufacturer. Triumph remains one of the world's leading intimate apparel companies, managing the sloggi brand as one of its core global assets.