Latitude 65 Månsken Cola

Latitude 65 is a Swedish brand that originated in the town of Jörn, located in the northern Skellefteå municipality. The brand draws its name and inspiration from the geographical coordinates of the region (64.5° latitude), emphasizing the purity and ruggedness of the Swedish northern wilderness. Their energy drinks, such as the Månsken (Moonlight) Cola variant shown, are marketed as sugar-free beverages containing caffeine and vitamins, primarily targeting the fitness and lifestyle markets in Scandinavia.

The brand is owned by the Swedish company Latitude 65 AB. It remains an independent brand that manufactures its products within Sweden, ensuring that they maintain the high quality and local identity associated with northern Swedish entrepreneurship. The product features minimalist packaging that reflects its Nordic heritage, and it has expanded its presence from local shops to major retailers across the country.