Card Factory Greeting Card

Brand History and Evolution

Card Factory is a prominent British retailer founded in 1997 by Dean and Janet Hoyle. Based in Wakefield, West Yorkshire, the brand has grown from a single shop to a major powerhouse in the UK's greeting card and gift market. Its success is built on providing value-for-money products for a wide variety of celebrations, including birthdays, weddings, and holidays.

Manufacturing and Sourcing

Unlike many retailers that outsource production, Card Factory is vertically integrated. A significant portion of its greeting cards are designed and manufactured within the United Kingdom at its own printing facilities, particularly Printcraft. This allows the company to maintain strict quality control and a highly competitive pricing strategy. While some gift items are sourced from international suppliers, the core greeting card product line is primarily a British-made success story.

Ownership and Corporate Structure

Since its listing on the London Stock Exchange in 2014, Card Factory plc has operated as a public limited company. It remains an independent entity headquartered in the UK, overseeing a vast network of physical stores across Britain and Ireland, as well as a robust online presence. The brand continues to lead the market by focusing on in-house production and high-volume sales through cardfactory.co.uk and its retail outlets.