Popo Muruku Ikan snack

Popo is a heritage Malaysian snack brand, most famous for its 'Muruku Ikan' (fish crackers), which has been a household staple in Southeast Asia since 1975. The brand is instantly recognisable by its distinctive red and white packaging featuring a crawling baby icon, which symbolises the 'Popo' name (commonly associated with grandmother or a nickname for children in certain dialects).

The product is manufactured by Thien Cheong Sdn Bhd, a company headquartered in Penang, Malaysia. Since its inception in the mid-70s, the brand has expanded from a local favourite to an international export, distributed throughout Asia and to global markets. The brand remains under the ownership of its founding Malaysian entity, maintaining its production roots in its country of origin to ensure authentic flavour and quality standards like its Halal certification.