bareMinerals cosmetics

bareMinerals is a renowned beauty brand that pioneered the mineral makeup movement. Founded in San Francisco, California, the brand gained global fame for its foundation powders made from crushed minerals, promoting a 'clean beauty' philosophy long before it became a mainstream trend.

Originally part of Bare Escentuals, the brand has undergone significant ownership changes over the decades. After being acquired by the Japanese conglomerate Shiseido in 2010 for approximately $1.7 billion, it was later sold in 2021 as part of a strategic portfolio shift. Today, the brand is owned by Orveon Global, a collective backed by private equity that focuses on sustainable and effective beauty brands. While many products continue to be designed and produced in the United States, manufacturing is distributed globally to meet demand.