Pepsi Blue soft drink

Pepsi Blue is a berry-flavored carbonated soft drink produced by PepsiCo. Originally launched in the United States and Canada in 2002 to compete with Coca-Cola's Vanilla Coke, the drink was specifically formulated to appeal to a younger demographic with its vibrant blue hue and unique flavor profile.

Today, Pepsi Blue is produced in various international markets, often as a limited edition or seasonal release. Manufacturing takes place in multiple countries including Vietnam, Indonesia, and various European nations where PepsiCo operates bottling facilities through its vast network of franchise partners and company-owned plants.

PepsiCo, the ultimate owner, is a global food and beverage leader headquartered in Purchase, New York. The company manages a massive portfolio of brands and maintains a complex distribution system through local subsidiaries such as Pepsi Bottling Group or regional distributors depending on the specific territory. The brand remains a cult favorite among soda enthusiasts worldwide.