Swatch Irony Sistem51 Automatic Watch

Swatch is a iconic Swiss brand known for revolutionizing the watch industry in the 1980s with affordable, plastic, and colorful quartz timepieces. The product shown is a member of the 'Irony' collection, which features metal cases, specifically a Sistem51 model characterized by its innovative automatic movement assembled entirely by machines.

The brand was born out of the 'quartz crisis' through the merger of ASUAG and SSIH, creating what is now the Swatch Group. Today, the Swatch Group is one of the world's largest watchmaking conglomerates, owning several prestigious brands and maintaining a strictly 'Swiss Made' production chain for Swatch products. Ownership remains under the Swatch Group Ltd, headquartered in Biel/Bienne, Switzerland.