L'OR Espresso Lungo Estremo coffee capsules

L'OR is a premium coffee brand that specializes in high-quality espresso products, most notably its range of Nespresso-compatible aluminium capsules. The brand's identity is built around the concept of 'gold' (Or in French), representing luxury and standard-setting quality in the coffee market.

Originally founded in France in 1992, L'OR was created by the company Maison de l'Eleveur. It gained significant international traction after launching its first espresso capsules in 2010. Today, the brand is owned by JDE Peet's, a global coffee and tea powerhouse headquartered in the Netherlands.

While the brand has French roots, manufacturing takes place across several strategic locations to supply global demand. Major production facilities are located in France and the Netherlands, though the company utilizes a global supply chain for sourcing and packaging to serve its worldwide consumer base.