Fairy Max Power Lemon washing up liquid

Fairy is one of the most iconic dishwashing brands in the United Kingdom and Europe, known for its long-lasting suds and superior grease-cutting capabilities. The Fairy brand has its origins in the United Kingdom, where it was first introduced as a soap brand in the late 19th century by Thomas Hedley & Co. of Newcastle upon Tyne. This particular 'Max Power' variant represents a modern evolution of the classic liquid, featuring an upside-down bottle design for easier dispensing and a concentrated formula.

The global footprint of the brand expanded significantly after Thomas Hedley & Co. was acquired by the American multinational corporation Procter & Gamble in 1930. Today, Fairy is sold in many countries, often under different names such as Dawn in the United States or Yes in Sweden. Because of its massive scale, manufacturing occurs in various facilities worldwide, primarily across Europe (including the UK and Czech Republic) to serve local markets efficiently.

Fairy remains a core brand under the ultimate ownership of Procter & Gamble (P&G), an American multinational consumer goods giant headquartered in Cincinnati, Ohio. In the UK market, the brand is managed through P&G's local subsidiaries, maintaining its status as a household staple for dish cleaning and kitchen hygiene.