BIPA BI HOME dishwashing liquid

BI HOME is a private label brand of the Austrian drugstore retailer BIPA. The product displayed is a dishwashing liquid concentrate, specifically the 'Balsam' variant marketed under the slogan 'Der Ruf der Mildnis!' (The Call of Mildness), emphasizing its gentle formula for skin and efficiency for clean dishes.

As a private label product, it is manufactured specifically for BIPA, with production typically taking place in Austria to serve the local market. BIPA is a prominent subsidiary of REWE International AG, which manages the Austrian operations for the German retail giant REWE Group. This ownership structure ensures that the brand remains a staple in the DACH region (Germany, Austria, Switzerland), benefitting from the extensive distribution network of its parent company.