Soft & Gentle Cotton Touch Anti-perspirant Deodorant

Soft & Gentle is a well-established personal care brand that specialized in providing gentle yet effective anti-perspirant solutions for women. This specific Cotton Touch variant is designed for 48-hour protection while remaining kind to the skin.

Originally launched in the United Kingdom in 1976 as the first anti-perspirant specifically formulated for women, the brand has undergone several changes in ownership. It was initially a part of the Colgate-Palmolive portfolio before being sold to Keyline Brands. In more recent years, it was acquired by the consumer goods giant PZ Cussons and eventually became part of the Karium Ltd portfolio. The product is primarily manufactured in the United Kingdom to serve its core British and European markets.