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Right Guard Invisible Anti-Perspirant

ownerThriving Brands LLC (USA)
originUnited States
manufacturedPrimarily in the United Kingdom, but also produced in other locations

Right Guard is an iconic grooming brand that has played a significant role in the personal care industry since its introduction in the 1960s. Originally developed by the Gillette Company in the United States, it quickly became a household name known for its high-performance anti-perspirants and deodorants, particularly among male consumers. The brand's heritage is rooted in providing long-lasting protection against sweat and odour, evolving through various formulations to meet modern consumer needs.

Over the decades, the ownership of Right Guard has shifted through major corporate acquisitions. After being part of Procter & Gamble following their acquisition of Gillette, the brand was later sold to Henkel, a German multinational company. In 2021, a significant transition occurred when the brand's business in the UK and Ireland was acquired by Thriving Brands LLC. Today, the brand continues to be a staple in the personal care market, with production often handled in regional hubs to serve local markets like the UK and Europe effectively.

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