Soft & Sicher balsam facial tissues

Soft & Sicher is a private label brand belonging to the German drugstore chain dm-drogerie markt. The brand is specifically designed to provide high-quality paper hygiene products ranging from facial tissues to toilet paper. This particular variant, the Balsam edition with calendula, is part of their specialty skincare-oriented line.

The product is primarily manufactured in Germany, aligning with dm's strategy to maintain a strong local supply chain within Central Europe to ensure quality control and minimize logistics impact. Since it is a store brand, it is sold exclusively through dm-drogerie markt retail outlets and their official online platforms across several European countries, including Germany and the Czech Republic.

The ultimate owner, dm-drogerie markt, is one of the largest retail groups in Europe, headquartered in Karlsruhe, Germany. Founded by Götz Werner in the 1970s, the company remains a private entity known for its strong focus on employee well-being and sustainable private label development. The brand Soft & Sicher represents one of their most successful internal labels, competing directly with major international brands in the hygiene sector.