Made O'Meter
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Pixi is an independent beauty brand founded in London by makeup artist Petra Strand. The brand gained worldwide fame for its 'Glow Tonic' and is known for creating multi-tasking, skin-loving products that focus on natural beauty and a 'flawless' look.
While the brand has its roots in the United Kingdom, where it opened its flagship store in Soho, London, over 20 years ago, its production is global. Most Pixi skincare products, particularly the tonics, are manufactured in the United States and the United Kingdom to maintain high quality and ingredient standards.
As of 2024 and looking toward the future, Pixi remains an independently owned company under the leadership of its founder. It has not been acquired by larger beauty conglomerates like L'Oréal or Estée Lauder, allowing it to maintain its unique brand identity and focus on botanical-infused formulations.
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