Made O'Meter
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Marathon is a well-known private label brand primarily associated with supermarket chains like Salling Group (Netto, Føtex, Bilka) in Denmark. The brand focuses on providing affordable, everyday essentials such as socks and underwear that meet basic quality standards like OEKO-TEX.
While the brand is Danish in origin and managed by Salling Group, the manufacturing typically takes place in global textile hubs, including countries in Asia such as China, Bangladesh, or Turkey, to maintain competitive pricing. The brand remains a staple in the Danish retail landscape as a high-volume, value-oriented apparel option.
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