EQPE winter jacket

EQPE is a Swedish technical outdoor and ski apparel brand founded in 2020. The brand was created with a mission to develop high-quality, functional gear designed specifically for the Scandinavian climate and mountain life. It is positioned as a brand that combines style with technical performance for skiing and outdoor activities.

Today, EQPE is a private label brand owned by SkiStar AB, the leading mountain tourism operator in Scandinavia. While the brand is Swedish in its design, heritage, and ownership, manufacturing takes place through a global supply chain, primarily in Asia, to ensure technical specifications are met. SkiStar operates the brand through its retail operations, both online and in its physical stores located at major ski resorts in Sweden and Norway.