Tuborg Squash Appelsin soft drink

Tuborg Squash is a legendary Danish orange soda that has been a staple of Denmark's beverage culture since its introduction in 1936. Known for its distinct orange flavor and iconic marketing history, it was originally created by the Tuborg Brewery, which was founded in 1873 in Hellerup, Denmark. The drink gained immense popularity in the late 1980s and 1990s through a series of famous television commercials featuring the comedy duo Finn Nørbygaard and Jacob Haugaard, cementing its status as a choice orange soda for generations of Danes.

Today, the brand is part of the Carlsberg Group, following the merger of Tuborg but eventually coming under full ownership of Carlsberg. It continues to be produced primarily in Denmark by Carlsberg Danmark A/S. The brand recently underwent a visual refresh to modernise its appearance while maintaining its heritage, including the famous "two oranges" rule, which symbolizes the richness of its flavor. As of 2026, it remains a core product in Carlsberg's soft drink portfolio, with new variants and designs being introduced to appeal to a contemporary audience while respecting its status as a national icon.