Mcennedy American Way Pretzel Bites

Mcennedy American Way is a private label brand owned by the German retail giant Lidl. The brand is designed to market American-style food products to European consumers, often featuring during 'American Weeks' at Lidl stores.

While the branding and product style are inspired by American culinary culture, the product is primarily manufactured in various locations across Europe to supply Lidl's extensive network of discount supermarkets. Ownership remains strictly under the Lidl Stiftung & Co. KG, headquartered in Germany.