Lacer Mouthwash

Brand Origin and History

Lacer is a prestigious Spanish oral health company with a legacy dating back over 70 years. Founded in Barcelona, the brand has built a reputation for high-quality pharmaceuticals and personal care products specifically focused on specialized dental hygiene.

Manufacturing and Corporate Ownership

The manufacturing of Lacer products takes place primarily in Spain, where the brand maintains its core production facilities. Historically family-owned, the brand's trajectory saw a significant change in 2022 when it was acquired by the Italian pharmaceutical giant Italfarmaco. This acquisition integrated Lacer into a larger European pharmaceutical network while allowing it to maintain its strong brand identity and market position in the Iberian Peninsula.

Today, as part of the Italfarmaco Group, Lacer continues to offer advanced formulations for enamel protection and gum health, distributed globally through specialized pharmacies and retailers.