Kekec Pašteta

Kekec is one of the most recognizable and nostalgic food brands in Slovenia, primarily known for its liver pâté. The brand is named after Kekec, a popular fictional boy hero from Slovenian children's literature, capturing a sense of local tradition and heritage.

Originally produced by the Slovenian company Pomurka, the brand faced uncertainty following the company's bankruptcy. The production and brand rights were subsequently acquired by the Croatian-owned Atlantic Grupa, ensuring the product's survival. Today, it is produced in Slovenia under the Droga Kolinska business unit, which is part of the Atlantic Grupa portfolio. The product remains a staple in the Balkan region, known for its consistent recipe and iconic packaging featuring the character Kekec.