Klorin Original

Brand Overview

Klorin is a market-leading brand of liquid bleach and disinfectant primarily sold in the Nordic regions, including Sweden, Norway, Denmark, and Finland. It has been a household staple for decades, known for its effectiveness in heavy-duty cleaning, surface disinfection, and whitening textiles.

Historical Context and Ownership

The brand was originally established and popularized in Scandinavia. Today, it is part of the extensive household cleaning portfolio of Orkla, a major Nordic consumer goods conglomerate. Orkla manages the production and distribution of Klorin through its specialized Home & Personal Care division. While production is centered in Sweden to serve the Northern European market efficiently, distribution networks cover the entire Nordic block.

Modern Impact

Klorin Original remains a synonymous name for chlorine-based cleaners in the region. As part of the Orkla Group, the brand benefits from large-scale R&D and a headquarters based in Oslo, Norway, overseeing its strategic direction across international borders.