Orbit White chewing gum

Orbit is a well-known brand of sugarless chewing gum originally launched in 1944 by the Wm. Wrigley Jr. Company in the United States. While it was initially introduced as a wartime replacement brand, it was later relaunched in several international markets, eventually becoming a global staple in the confectionery industry. Today, Orbit products are manufactured in multiple locations worldwide to serve different regional markets, including facilities in Europe and North America.

The brand is owned by Mars, Incorporated, following its acquisition of the Wrigley Company in 2008. Mars is a global, family-owned manufacturer of confectionery, pet food, and other food products. Within the Mars corporate structure, Orbit is managed under the Mars Wrigley segment, which oversees a vast portfolio of gum and mint brands. Headquartered in McLean, Virginia, USA, Mars continues to operate as one of the largest privately held companies in the world, maintaining the original American heritage of the Orbit brand while expanding its global presence.