Club Social Original savory biscuit

Club Social is a iconic savory biscuit brand that has become a staple in Latin American households. Originally launched in Venezuela in 1963 by the company Nabisco (National Biscuit Company), it was created as a portion-controlled, easy-to-carry snack that differentiated itself through its unique texture—somewhere between a cracker and a cookie.

Today, the brand is owned by Mondelēz International, a global snack powerhouse headquartered in the United States. In Brazil, Club Social is manufactured locally in high volumes to meet domestic demand. The product is widely recognized by its distinctive blue packaging and its 'original' salt-and-butter flavor profile, though many varieties and flavors have been introduced over the decades to maintain its market leadership in the savory cracker segment.