HOLY Iced Tea

HOLY (formerly known as HOLY Energy) is a modern German brand that has quickly gained popularity in the beverage sector by focusing on 'healthier' powdered alternatives to traditional energy and soft drinks. Originally founded in Berlin, the brand's mission was to create performance drinks without the excessive sugar and artificial fillers found in mainstream products.

The HOLY Iced Tea line, shown here, represents the brand's expansion into lifestyle beverages. These products are formulated as powders to be mixed with water, which reduces the carbon footprint associated with shipping liquid-heavy ready-to-drink containers. The brand maintains a strong focus on transparency and quality, generally manufacturing its products within Germany to ensure high standards and efficient distribution within the European market. As of 2024 and moving forward, the company remains independently operated by its original founders and venture capital backers, maintaining its headquarters in Berlin.