BAT Luckies / Lucky Strike Cigarettes

Lucky Strike is a historic cigarette brand that dates back to 1871, originally introduced as a brand of chewing tobacco by R.A. Patterson in the United States. It evolved into a cigarette brand in the early 20th century, becoming one of the most iconic tobacco names globally.

Today, the brand is owned and managed by British American Tobacco (BAT). While it originated in the USA, international production and rights belong to BAT, which operates manufacturing facilities worldwide. For the German market, BAT maintains significant production operations in Bayreuth, Germany, which serves as a central hub for the European supply chain. The brand's identity is deeply rooted in its former American heritage, but its current ultimate ownership and strategic direction are based in London, United Kingdom.