Notino fragrance and beauty products

Notino is one of the largest online retailers for beauty and personal care in Europe. While originally starting as a pure e-commerce platform, it has grown to offer a wide variety of third-party luxury and mass-market brands, as well as its own private label beauty accessories and cosmetics. Most of the products sold on the platform are manufactured by individual brand owners globally.

The company was founded in the Czech Republic and has since expanded its footprint across dozens of countries. As an authorized retailer for many high-end brands, the origins of the products vary based on the specific manufacturer, ranging from French perfumes to Italian cosmetics and Korean skincare. Notino remains under private ownership, continuing its growth as a tech-driven beauty powerhouse in the European market.