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alverde NATURKOSMETIK is a well-known German brand specializing in certified natural cosmetics. It was launched in 1989 as the first private-label natural cosmetics brand by the German drugstore chain dm-drogerie markt. The brand is positioned as an affordable alternative to high-end natural brands, focusing on plant-based ingredients and sustainable packaging.
The products are primarily manufactured in Germany to ensure high quality and adhere to NATRUE certification standards. Because it is a private label (store brand), it is exclusively owned and distributed by dm-drogerie markt, which is headquartered in Karlsruhe, Germany. The brand remains a staple in the DACH region (Germany, Austria, Switzerland) and several Eastern European countries where dm operates.
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